We will URL you.com

For the first time, I saw a URL used as part of a sentence, in—what else?—an advertisement on I-95 betwixt Philadelphia and New York City. I don’t know what this signifies socially, exactly, but it seems that rather than adding a single word, such as Google, to our vocabulary as a verb or noun or whatever, it’s adding an entire class of words. Now, URLs can enter our lexicon as whatever they wish or we.com wish.com them.com to.com be.com.

URLs as part of syntax will unspeakably complicate translation from American English into other languages, particularly the closely guarded environs of French.